By accessing our Site, using our Services, or by otherwise entering into our Terms, you acknowledge on behalf of yourself and any organization or company that you represent (together, “you”or “your”) that you have read and understand this Policy. If you object to this Policy, do not access, or use the Site or Services.
Your privacy is very important to us. If you choose to provide Personal Information to us that may personally identify you such as your name, email address, or phone number we will collect, use, disclose, and protect the information pursuant to this Policy. If you have any questions or concerns about our use of your Personal Information or other information collected through the Site or your use of our Services, please contact us using the contact information provided at the end of this Policy. SMS consent is never shared for marketing purposes.
1. Personal Information We Collect
We collect Personal Information directly from you, from third parties when you use certain of our Services and through various automated means.
The types of Personal Information we collect may include:
Contact Information, such as your name, address, zip code, mobile phone number and email address. Demographic information, such as your date of birth. Physical information such as your height, weight, and calorie expenditure. Account information, if you set up an account through our Site such as your username and password and account transactions. Financial information when you make a purchase through our Store, register for a membership, or sign up for classes whether live in-person with a franchisee. Transaction and anticipated transaction information when you sign up for a membership or make purchases through the Site, such as your order history, purchase frequency, products you browse or place in your shopping cart, and your signature at point of sale.Electronic information such as your internet browsing history, search data, browser type, IP address, device identifier, mobile advertising identifier, internet service provider, and analytics related to your interactions on the Site.Interactions that you have with us, such as emails, call recordings, security video from store visits, surveys that you respond to, and promotions with which you participate.General geolocation information, such as gym locations when you sign up for classes, your IP address and approximate location data obtained through wifi, WLAN or bluetooth access points.
2. Sources of Personal Information
The Personal Information that we may collect from or about you broadly falls into the following categories:
Personal Information we collect directly from you.
We will collect any Personal Information from or about you that you choose to provide to us.
Trial registration:This may include your name, user name, age, location, physical address, email address, payment information, and telephone number when you register for an account through the Site. PThe information collected from users during the registration process is used to manage user accounts and may be disclosed to our franchisees and other third parties as needed, and further discussed below. You can visit the Site without providing your Personal Information to us, but you will be required to provide your Fitness Data(“Fitness Data”): This consists of any information relating to your fitness performance and/or workouts, such as date and time of your workout, length of workout, number of calories burned, miles run, and heart rate information. Additionally, we will recommend workouts to you based on your preferences, practices, and previous exercises. We do not use or process your Fitness Data for identification purposes, and we will not disclose or otherwise disseminate Fitness Data unless it is directly authorized by you, or unless we aggregate the data.
Direct Marketing Information:If you sign up or otherwise opt in to receive newsletters, promotions, or push notifications from us, you will need to provide your email address or consent to access to your device. We will use this information to provide you with promotional and other electronic communications. You may opt out of receiving promotional emails from us at any time by following the unsubscribe instructions contained in the applicable email.
Shopping & Payment Information:When you make purchases through our Store or sign up for a membership or classes through the Site, we may collect your financial information including credit or debit card number, security code, billing address, your name, phone number, email, and shipping address. All financial information is provided directly to our PCI-compliant third-party payment processor. We do not directly access, handle, or store your credit or debit card information. Our payment processors may use your payment-related information in accordance with their privacy policies. We will maintain a record of the purchases that you make using our Store.
We may take the information we receive from individuals responding to our surveys and combine and aggregate it with the responses of others, to create broader, generic responses to the survey questions. We will also use that aggregated information to improve the quality of our products and services and to develop new products and services. This aggregated (non-Personal Information) may be shared with third parties.
Information from Third Parties.
We may receive Personal Information from various third-party companies, such as social media platforms, applicant management vendors, and data brokers.
We may combine our data with Personal Information and other information provided by such third-party companies. By combining our data with data collected from third party companies we can improve our ability to market our products and Services to you.
We are active on social media, including Facebook, TikTok, YouTube, X (formerly known as Twitter), Instagram, and LinkedIn (“Social Media”). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on the Site and our Social Media pages any comments or content that you post on our Social Media pages.
The Site allows you to connect and share data with Social Media platforms. These features may require us to use cookies, plug-ins, and APIs provided by such Social Media platforms to facilitate those communications and features. The Site may use advertising networks and services offered by Social Media platforms to deliver advertising content. Use of these services requires Social Media platforms to implement cookies or pixel tags to deliver ads to you while you access the Site.
Your use of Social Media is governed by the privacy policies and terms of the providers that own and operate those websites and not by this Policy. We encourage you to review those policies and terms.
Information from Automated Data Collection Technologies.
In some instances, Personal Information may be automatically collected when you visit our Site, visit a Gym, or make use of our Services.
The Site may use both cookies that we implement, and cookies implemented by our suppliers and other third parties, such as advertisers. We do not control third-party cookies, or the information collected through them and expressly disclaim responsibility for information collected through them.
Most browsers automatically accept cookies. You can disable cookies but disabling cookies may impact your use and enjoyment of the Site. Most browsers allow users to manage cookies in the browser’s settings. For example, a browser may allow you to reject cookies from certain websites, reject certain types of cookies regardless of the website, reject or disable all cookies from all websites, and/or delete cookies stored previously. Some browsers also give you the option of being notified every time a cookie is sent to your browser by a website.
The types of information collected by a cookie and the purposes for which that information is used depends on the type of cookie.
For more information on cookies, please visit https://allaboutcookies.org/what-is-a-cookie
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The Site may also use the following types of tracking technologies: web beacons (also called clear GIFs), flash cookies, and pixels (also called pixel tags). A web beacon is a tiny graphic with a unique identifier that functions similar to how cookies function. However, in contrast to cookies, web beacons are embedded invisibly on websites. Flash cookies collect and store information about your use of a website and are commonly used for advertisements and videos. Pixels can be placed on websites or within emails to track your interactions with those websites and when emails are opened.
How We Respond to Do-Not-Track Signals:
Due to the automatic collection of data using cookies as described above, we currently do not honor “do not track” requests.
Location Information:
In addition to the approximate geographic location information collected as discussed above, we may, with your consent, access more specific location information to enhance the user experience and increase the usefulness of the Site. This includes geographical location information collected by device-based location services (including GPS data). You may choose to allow us to access your location by granting the Site access to your location when prompted or through your device’s location services settings. Company also uses the Google Maps API(s). Pursuant to the Google Maps APIs Terms of Service , use of this location feature is also subject to Google’s Privacy Policy. For information on how Google categorizes location information, please visit Types of location data used by Google. Both the Google Terms of Service and Google’s Privacy Policy are incorporated into this Policy by this reference.
Analytics:
Advertising Networks, Personalized Advertising, Remarketing, and Retargeting:
The Site may use or participate in advertising networks and related advertising services that are managed and provided by third-party advertising servers, advertising agencies, technology vendors, and research firms, including advertising services provided by Facebook (sometimes referred to the Facebook “tracking pixel”). These services collect information about your visits to and interactions with the Site and other websites and aps and will use that information to target advertisements for goods and services. The information collected may be associated with your Personal Information. These targeted advertisements may appear on the Site or on other websites. Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer’s interests and preferences, which enables their computers to deliver advertisements directly targeted to the consumer’s specific interests. This practice is often referred to as “online behavioral advertising.” For example, a third-party advertising network might collect the type of web browser you use, the type of computer operating system you use, the domain name of a website you visit, whether or not you visit specific pages of the Site and other websites, the location of your Internet service provider, the date and time of a visit to a website, and other interactions between you and a website.
If you have a Facebook account but do not wish Facebook to collect data relating to you via the Site, we suggest that you: (a) hide social media platform plug-ins using an ad blocker; (b) always log off completely from Facebook before visiting other websites and delete all related cookies; and (c) where the option is available, disable the advertising services and networks operated by Facebook.
Additionally, we may have enabled and implemented the following Google Analytics Advertising Features: Remarketing with Analytics, Demographics and Interest reporting, Campaign Manager integration, Display & Video 360
integration, Google Display Network (GDN) Impression Reporting, and Segments. Remarketing with Analytics uses Google Analytics cookies to serve advertisements to you across the Internet based on your visits to the Site. Demographics and Interest reporting uses a third-party cookie to collect information about our Site traffic by tracking users across websites and across time, which generates a report for us to better understand Site users. Campaign Manager integration allow us to view, analyze, and create remarketing lists using our Campaign
Children’s Privacy
Contact Us
If you generally have any questions, complaints, or requests please contact us with your name and contact information via one of the following methods:
Updates to this Policy
We reserve the right to revise, amend, and modify this Policy at any time. All changes will be effective immediately upon posting to the Site unless otherwise noted. Material changes will be visibly posted on the Site or otherwise communicated to you. Your continued use of our Services after any changes are implemented constitutes your acknowledgement and (as applicable) acceptance of those changes. If you do not wish to acknowledge or accept any updates to this Policy, please do not use our Services.